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Tuesday, November 09, 2004Om Malik writes about his conversation with Vyomesh Doshi, the executive VP, Imaging and printing for Hewlett Packard. that “Every 18 months, we are doubling our inkjet printer speed,” he says. The current generation of HP inkjets can print 18 million drops per second.” I think we will double again and continue to innovate and drive our speeds on this path.” What does it all mean? If you are a consumer, today it takes about 90 seconds to print a 4X6 photo. Soon enough, it will be down to 40 seconds, and faster and faster. Joshi predicts that in a few years we will be able to print 24 photos from our digital cards in less than a minute. Why? because that’s when the consumers are going to stop thinking about the option of going to the store to get their photo prints. Quite interesting, given the fact HP has leadership in this space, also HP's ink and printing division happens to be the most profitable division within HP( some say this subsidises other loss making/ lower profit making divisions of HP). HP's recent aggressive foray into digital entertainment market is actually to increase global printing ink consumption and printer usage.
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