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Wednesday, November 10, 2004eMarketer report.Kirill Popov and Loren McDonald of EmailLabs wrote an article entitled "Gmail Concerns? Don't Press the G-Panic Button Yet," for ClickZ published on October 27 in which they presented a sampling of their company's own B2B and B2C client lists, by ISP. The authors reported that, on average, Gmail comprised 0.1% of B2C marketers' lists, whereas Hotmail claimed 14.9% and Yahoo! had 14.2%.Similarly for B2B clients of EmailLabs, Gmail claimed the lowest percentage of the sample lists, but at a slightly higher 0.2% of the composition. Return Path has also been watching Gmail trends closely, reporting that the number of users of its e-mail address change tools who signed up for Gmail grew from 375 in July to 2,396 in September. Reviewing how many of these people converted to Gmail from Hotmail versus Yahoo!, Return Path found that consumers were twice as likely to convert to Gmail from Hotmail in Q3 as they were from Yahoo!. EmailLabs estimates that between 1.5 million and 2 million people are now registered Gmail users, and projects that this base could grow to between 5 million and 10 million over the next year. But the e-mail marketing software firm points out that Gmail's market penetration is still quite low. Even in the internet market, adaption and switch to newer platofrms, channels take time!!
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