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Monday, October 18, 2004covered Dave sifry's earlier coverage of blogosphere. Dave has now published Part III and Part IV of the series. In part 3 of the series on the growth of the Blogosphere , Dave covers on blog's impact on individuals, corporations, media, politics, and technology. The number of people linking to you is a very powerful measurement of your influence or authority with those people - because if nothing else, those people are spending some attention on you. Documents are the exhaust of our attention streams - they are a tangible reflection on what we are spending our time and attention on. Negative attention “I hate such-and-such” runs counter to this theory, but empirical evidence shows that people overwhelmingly link to items and objects that they like or endorse, far more frequently than to things they disapprove of.Certainly, top-quality journalism, interesting articles, and consistency of quality show why the top big media sites are on top. But it also shows that a large number of people are getting news, information, and opinion from outside of the mainstream media, and that these sources are rivaling or exceeding the attention paid to smaller “professional” sites. Also important are the approximately 8000 blogs that have between 100-1000 inbound sources, which represent a set of people who are often writing about targeted or niche topics, like PVRBlog (158 sources), or Ross Mayfield (340 sources), and tens of thousands of blogs between 50-100 inbound sources, which represent smaller communities of conversations going on every day, on a wide range of topics. There is a lot of information and conversation in the tail of the media power curve that goes well beyond what is available from larger media organizations.
In Part 4 of the series on the growth of the Blogosphere , Dave covers the blog's impact on individuals, corporations, media, politics, and technology.Corporate Bloggers. These are people who blog in an official or semi-official capacity at a company, or are so affiliated with the company where they work that even though they are not officially spokespeople for the company, they are clearly affiliated. For example, the folks in SAP's developers program get blogs if they want them, and are available to anyone who joins the (free) SAP developers network. This group also includes folks at Sun Microsystems and at Microsoft, Oraclewhere employees are actively encouraged to blog. Even though some of the largest technology companies are represented in this graph, to me this shows that we are still at the relative start of accepted use of blogging as a part of corporate policy - and that there is still a tremendous opportunity for forward-thinking companies and management to have a significant positive impact on their public perception by encouraging an enlightened blogging policy, encouraging openness both within and outside of the organization.
This article analyzes a method of automatic collection and monitoring of weblogs, from a source different from Dave Sifry. Overall, Dave Sifry's excellent analysis of the state of the blogosphere. |
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