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Friday, October 15, 2004

Clayton Christensen's Advice to Microsoft - Acquire RIM

Clayton Christensen says,open source is a clear disruption to Microsoft and the software industry in general."Where Linux takes root is in new applications, like Web servers and handheld devices. As those get better, applications will get sucked off the desktop onto the Internet, and that's what will undo Microsoft," he said.The software company can respond to this market disruption by setting up a separate business that will "kill Microsoft," Christensen said. If it doesn't react to the rise of Linux desktops on handheld computers, it will miss a coming wave of new applications and market opportunities, he said. Microsoft has already conceded that open-source software poses a significant challenge to its business. Christensen has observed that companies regularly stumble when they follow the well-established management practices of planning and listening to customers. To succeed, companies should not only cater to customers and continue improving their existing products, he argues. They should also set up separate business units to capitalize on new technologies, even though these may be poor-quality, low-margin products. Linux also provides a cheap, commoditylike alternative to Windows--the basis of Microsoft's business. Although Linux didn't use to be as functional as Windows or Unix, adoption of the operating system grew rapidly because it met the needs of simple applications and is relatively cheap. A similar dynamic is now occurring in the database market with open-source products such as MySQL. Christensen said that Microsoft should move progressively into Linux applications over the next six or seven years, because that sector will offer better opportunities for growth than operating systems or databases. He suggested that Microsoft acquire Research In Motion to accelerate the move, rather than continue to invest in making Windows run better on handheld devices. "As the BlackBerry becomes more capable, applications will get sucked onto it. Those are kind of places where growth is," he said. "If Microsoft catches it, they'll be all right."
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