( Via Paid Content )Broadband content technology and delivery vendor Maven Networks has released a survey on user behavior when it comes to video delivered to the desktop, using a standalone app.According to the survey, 71 percent of consumers would download a branded video channel to their desktop...70 percent of broadband users claim that they would use the service at least once a week, with 25 to 34 year olds being the most likely to use it that often.Concerns: The biggest concern broadband users have with the new service is the perception that it will use a lot of hard drive space. The length of time for the initial download of a channel also generates concern...Other concerns included the fear that the channel would be used to serve popup ads or that marketers would collect personal information about the consumers viewing habits.. Important survey result at a time when global broadband penetration is increasing significantly. |
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