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Tuesday, September 28, 2004Jeremy Zawodny introduces the "New My Yahoo."Personalization on the Web is Old News. Aggregation and Syndication are some of the hottest topics around these days. But the difference between old school My Yahoo aggregation and today's RSS and Atom driven aggregation is that it's a decentralized model. My Yahoo demonstrates that the content model is open now.This not only makes My Yahoo relevant in the modern wave of syndication, it does something else--something that Yahoo is in a unique position to do: bring RSS to the masses.To make content discovery easier, there are multiple ways to find feeds: search, a small directory, a list of popular feeds, and even some editor's picks.Some may compare Yahoo to Bloglines. It seems a logical comparison, since Bloglines is an on-line RSS aggregator (and a damned fine one at that). But My Yahoo isn't simply an RSS aggregator. It's still about pulling together lots of information into a single place. And not all of that information is available via RSS.Instead of thinking that My Yahoo has morphed into a low-end RSS aggregator, think of it this way: My Yahoo has adapted to handle RSS/Atom feeds in addition to all the other content that was previously available.The New My Yahoois a definite improvement and shall prove to be a new milestone in the web evolution.
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