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Sunday, August 15, 2004

Stamps.com Offers Personal Photos on U.S. Postage via Yahoo

Bad sunsets, cutesy baby pictures, and dogs, lots of dogs, will feature in a new line of U.S. stamps introduced this week by Web-based Stamps.com, which turns digital photos into valid postage.Stamps.com Inc. said it had won approval from the U.S. Postal Service for a trial run of personalized postage that allows consumers to slap their favorite photos on officially recognized stamps for postcards, letters and packages.The market test comes 164 years after Britain's Queen Victoria's image appeared on the Penny Black in 1840, the first modern stamp.Each stamp carries Stamps.com's patented two-dimensional barcode technology made up of tiny dots arranged in patterns with billions of variations to prevent counterfeiters.Consumers looking to create their own stamps can visit Stamps.com. A three-stage process is involved in transmitting a digital picture to the site, using the site's tools to crop the photo and choose a color scheme, and then placing the order. Delivery takes four to seven business days.

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