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Wednesday, August 25, 2004

Measuring Entrepreneurial Success : Dave Pollard

Dave Pollard writes,"Enterprises today have a dizzying selection of performance measurements to choose from. While at one time measuring financial profitability, growth and asset management effectiveness were considered enough, businesses are now told that they need broader metrics to avoid the landmines that may not show up in a simple financial report card.How does an entrepreneur decide which measures to use? The decision ultimately comes down to which measures best reflect and assess the achievement of the enterprise's objectives". The article, twelth instalment of the upcoming book "Natural Enterprise" makes very interesting reading. It's been said that "what gets measured, gets done", and there is some truth to that. But nowhere in business is the 'conventional wisdom' so likely to lead you astray than in business measurement. Dave's brilliant insights into business, entrepreneurship and organisational dyamics makes this article a compelling and enriching read. A must read for all entreprenuers and aspirants alike.
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"All views expressed are my personal views are not related in any way to my employer"