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Tuesday, August 24, 2004

Fantasy Leagues Attract Money From Advertisers via NYTimes

Advertisers have uncovered a world of young men with plenty of time on their hands and money to spend - a highly coveted demographic - in an unlikely place. The young men are on the Internet, paying money to play fantasy sports games.Fantasy baseball, football, basketball and hockey leagues, like the ones that are offered on Sportsline.com were among the first services to prove that consumers were willing to pay for online content. But now, free or low-cost services from AOL, NFL.com and even Best Buy are attracting advertising dollars and, potentially, driving down the price of content for everyone. Most of the online revenues shall be coming from services extended online and not mere content. Two trends to watch - the online world is slowly starting to understand online customers and beginning to evolve winnable working models. Secondly, it is getting clearer that offering online services is the way to create sustainable and profitable online enterprises - this can not be achieved by merely providing content online - Look at several high profile online content providers going belly up in the last 12 months.

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Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld