More companies are helping employees to speak freely -- and bond with customers Increasingly, execs see employee blogs as a way to transform a transaction with a faceless behemoth into a personal relationship with an employee. Blogs are also hyper efficient at driving product innovation. And they create loyal audiences. Once people get hooked, they keep coming back for more. This is nothing less than revolutionary.It's revolutionary because companies have usually been more concerned with controlling their message than conversing with customers. Blogging changes that by establishing a connection through real human beings speaking like real human beings, which is something companies have forgotten how to do. |
Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld "All views expressed are my personal views are not related in any way to my employer"
