As sources of sales and information, Web sites are opening a widening gap of traditional mediaSmall-business owners with Web sites show a clear preference for online marketing tools over traditional marketing methods, according to the results of a just-released survey.Respondents to the Spring 2004 Business Barometer of Online Activities were asked to select the three marketing tools they consider "critical in driving business." The top finishers were Web sites (69%), search-engine keywords (36%), and then community relations (35%). E-mail marketing methods (24%) beat out direct mail (22%) and long-time small-business marketing tool the Yellow Pages (12%). At the bottom of the list: newspaper advertising (5%), outdoor advertising (4%) and print coupons (2%). The web is clearly making a huge difference. In S.Korea, where broadband is widely used, 10% of retail sales happens through online media. It is beleived that in all developed world almost 50% of retail sales of big value items are influenced by web information.. clearly the tipping point in web usage for business purposes cam be almost sensed. |
Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld "All views expressed are my personal views are not related in any way to my employer"
