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Monday, May 03, 2004

The CEO of the 21st Century by Mark Goulston

With business leaders' public -- and private -- behavior coming under increasing scrutiny, it's becoming nearly impossible to avoid getting caught in a lie. Few things detract more from your credibility and the respect of your colleagues and peers than being called on the carpet to deflect accusations and defend an untruth. Can leaders who lapse learn how to be truthful in words and honorable in deeds? The answer is YES.If you're fortunate, you'll meet people over the course of your career who exceed your expectations in every way. When you work or spend time with them, you find yourself wanting to be a better person. You put a lid on your neuroses (which might cause you to coax others to go easy on you because you are wracked with worry) and on your sense of entitlement (which can drive you to manipulate others into doing what you want through intimidation). Chances are they possessed the following four attributes:
The judgment to know the right thing to do.
The integrity to do it.
The character to stand up to those who don't.
The courage to stop those who won't.
If you consistently practice and develop these qualities in your professional and personal life, you will accrue an additional benefit beyond getting the best out of your peers and colleagues, as well as your family. You will develop wisdom. With that you will be able to distinguish what's important in life, what's worth fighting for -- even dying for -- and what makes up a life that's worth living.

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