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Monday, April 26, 2004

Technology and Show Business Kiss and Make Up via NYTIMES

HP, Apple, Microsoft are all offering new solutions to the entertainment industry. From a time of standoff between technology and entertainment companies,the current emerging trend is different. With growth slowing in both entertainment and technology, players on both sides started to accept an uncomfortable reality: they simply could not afford to go on fighting. The ability to deliver movies and music over the Internet in a pirate-proof format could mean big money for movie and record companies, which have long complained about the expenses of manufacturing and distributing their wares.We are seeing the emergence of beautiful new friendship. Joint ventures, strategic alliances and photo opportunities materialize every week, as tech companies jostle for position in the entertainment world, and producers enjoy the courtship.The benefits to consumers are just beginning to show. While downloading music onto an iPod or a similar music player is commonplace, Microsoft, Hewlett-Packard and others are pushing for a completely digitized home. Their vision starts with a central media player used for personal computing, downloading movies and television and listening to music. This courtship and marriage has the potential to change the landscape of entertainment industry.

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Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld