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Friday, April 09, 2004The citation says, "For reinventing the book by day and moonlighting as a rocketeer".Once upon a time, Amazon.com sold new books. Now it offers new and used music, videos, electronics, clothing, jewelry, food - and profitability. Perfect time to launch Search Inside the Book, an audacious project to digitize Amazon's entire catalog. Bezos has set his own sights even further out: His private jet propulsion lab, Blue Origin, aims to "create an enduring presence in space." Bezos says,"With computers and display devices getting less expensive, when will half of households have four or five computers? Assuming they all have always-on broadband, this will eliminate a lot of friction in using the computer. I put a computer in my kitchen and it doubled my Amazon purchases!" On competition Bezos says-"If you're competitor-focused, you can watch your competitor go down blind alleys and you don't have to invest there. That can lead to success but not a lot of innovation. We have a pioneer strategy. Ten years from now, customers will still want choice, selection, and the lowest price. If you base your strategy on foundational needs of customers, even if the world is swirling around you, you can keep your head down and don't have to worry about it." Ten years down the line, Bezos will become one of the most formidable man in the cyberworld - His confidence and brlliance and ability to execute flawlessly shall catapult him to become that- Man to watch.
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