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Saturday, September 23, 2006
Google : Structured Chaos, Googleyness & Anarchy
The Fortune cover story on Google talks about the structured chaos fostering the growth story for Google. Google is generating more than $800 million in cash each quarter. In the process, Google is thrashing the competition - in market share, deals won, buzz - notably Yahoo and Microsoft. It's also cozying up to a growing list of heavyweights you'd think would be warier, including News Corp, Viacom and ad-agency giant WPP. Along with Googleyness, chaos is among the most important aspects of Google's self-image. CEO Schmidt acknowledges that sometimes promising new products are buried so deep within Google's sites that users can't find them – even No.1 google supporter can’t remember them all at once. Google has released at least 83 full-fledged and test-stage products - none has altered the Web landscape the way Google.com did. Additions like the photo site Picasa, Google Finance, and Google Blog Search belie Google's ardent claim that it doesn't do me-too products. Often new services lack a stunningly obvious feature. With so many moving parts, it's natural to wonder if Google is truly a company for the ages and investors are concerned if Google can come up with a second act. There's nothing to suggest that its growth engine - ad-supported search - is in trouble. But it's clear from Google's tentative lurches into new forms of advertising and its spaghetti method of product development that the company is searching for ways to grow beyond that well-run core.
Category :Google, Emerging Trends |
|Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld