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Friday, August 18, 2006
Oh Its not an internet bubble in the sky that crashed. I am talking about Boeing’s decision to disband the connexion initiative.Apparently, travellers inside the united states did not subscribe to this service in good numbers – generally transcontinental flights seem to have shown some traction in using the service. This also brings into question - the ability to bring associated on-demand services. But in-flight entertainment systems may step-in and provide some solutions. Think crazy - how about these systems also providing browsing facilities? I think every flight with a flying time for more than three hours should have this facility and probably its time to look at different ways of charging customers. A flat fee may not be the right model for this service – For someone like me doing a lot of transcontinental or long distance flights, Connexion is a dream come true and Boeing has a good chance to make this a good money earning service – in fact this may potentially become a very profitable revenue stream for Boeing moving forward if managed lot more imaginatively(variable pricing, loyalty points, co-branding etc) and promoted with lot more focus and aggression – for example flights fitted with connexion can carry a separate logo etc.. I definitely see the revival/rebirth of a similar service in future – the fundamentals – any analyst can compute and give – no. of laptops that fly every day – even 5 to 10% were to use .. we are talking about astronomical numbers here.
Category :Connexion, Emerging Technologies |
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