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Thursday, April 28, 2005
Steve Outing writes, thanks to blogs, aggregators, RSS feeds, and other options, fewer and fewer readers are entering news sites through home pages.We recently covered about the increasing RSS traffic for all websites, in some cases the traffic level exceeds the online site visits. More and more people bypass news Web sites' home and section pages, instead entering a site at the article-page (or "inside-page") level.The home page - where Web designers and editors have for so long poured so much of their effort - is no longer the be-all, end-all. While home page needs attention, but equally important these days is the template used for article pages. It may be that the best approach is to create an article-page template that serves as a sort of secondary home page. It appears that more than half of the people who see something on the site will not see its home page. At the article level, it may be good to give users enough choices to guide them to other important content elsewhere on the site.
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