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Friday, October 29, 2004

The Future of Mobiles

Om Malik writes about the shape of things to come in mobile handsets.NEC’s 232 provides a glimpse of where mobile phones are heading.. An unremarkable, if technically solid tri-band GSM phone available in November, the 232 is NEC’s attempt to move past the mass market for cellphones. In a partnership with Fitness magazine, the 232 will come pre-loaded with a number of fitness applications—BMI index, calorie counting, max heart rate tracking, etc—designed to appeal to women interested in tracking their fitness routines.Matt Maier,in a guest review writes, segmentation is the future. Mobile penetration in most of the big cell phone markets—India being a huge exception—sits well north of 60 percent. Price competition is fierce for carriers and phone-makers alike, so both are desperate for mean to reach specific subsets, build a little loyalty, and hopefully milk a few extra dollars on data services. Nokia knows this. The N-Gage is an early example of this trend,it was a smart move the part of Nokia. Samsung also realizes this.Well in an effort to spread this message, they have repeatedly teamed up with fashion designers, especially in emerging markets such as India. However, they are now bringing that model to the US. They have teamed up with Vogue, and Diane von Furstenberg to develop a new line of products.
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Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld
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