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Tuesday, August 24, 2004

The Art Of The Start:The Art Of Starting by Guy Kawasaki

Guy Kawasaki of Apple Fame and author of various bestsellers,talks here about five big ideas that should be considered and thought through as part of starting a business. Here he gives a big picture view of his new book titled.The Art of the Start. This article was referred by Kathleen in her blog. I liked Guy's format of articulating his thoughts as five lessons :-
Lesson 1: Make Meaning,
Lesson 2: Make A Mantra,
Lesson 3: Get Going,
Lesson 4: Define A Business Model,
Lesson 5: Weave A MAT.

The examples that Guy has used to amplify his thoughts are very educative and well thought. A must read for all business leaders and would be entrepreneurs
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