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Friday, May 28, 2004

Alfred Chuang of BEA on BEA's future

In less than 10 years, BEA Systems became a billion-dollar company.The Java software maker saw explosive growth during the Internet boom of the late 1990s by supplying the back-end application server software to run Web applications. Company CEO and founder Alfred Chuang wants that growth to continue. His goal is to make BEA a $3 billion company within the next five years.BEA's strategy has been to widen its product line around a suite of server products and to popularize cutting-edge software like its WebLogic Workshop Java development tool. In its latest "Liquid Computing" vision, BEA's sales prospects depend largely on the adoption of a modern, more modular design approach called services-oriented architecture. Alfred Chuang says,Innovation has two parts. One is making the technology itself, and the other is taking it to the market.
From our perspective, we're still at a size at which we can build something new, like (mobile-technology initiative) Alchemy and get it to market. Large companies can't do that. Their sales process is too complicated, and updating their legacy is too hard. I think we're still at the size where we can innovate and get it to market very quickly".
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