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Tuesday, April 20, 2004

Fiorina: Bring on broadcast's digital revolution

Hewlett-Packard CEO Carly Fiorina says,"Broadcasters must embrace digital technology before they're left behind"We have entered an era in which every process and all content is going from analog, static and physical to digital, mobile and virtual, based on the shifts in the creation, production and distribution of broadcast programming.What happens when a teacher wants to tap your digital archive to order the best TV and film documentaries on the Civil War for her American history class?" she asked. "Many of these answers will come not just through new economic models but through the use of new technology." Very relevant thought as we have seen a dramatic transformation in the home digital entertainment segment in a big way in the last 18-24 months.
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