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Wednesday, April 26, 2006
The Changing Landscape Of The Influence Game
James Governorwrites, bloggers and emerging non-traditional analyst firms are increasingly influencing technology and product strategies. In order to make money, many of the new blog influencers will try and make their way as paid trusted advisors. Some will do implementation work as well. They are the new influencers. He further points out that this is both a threat and an opportunity for "traditional AR". He further points to Duncan Chapple’s writing,"Analysts follow their own research agenda, and their findings are largely independent from the interests of the vendors they follow. Advisory consultants are often tied to commercial relationships. Blog influencers however, are likely to meld both approaches. Consultants and industry analysts are traditionally somewhat of a different breed, its important to note that the separation seems to be changing under the weight of the blogosphere. New variants are emerging, with new influence characteristics".
Category :Blogs, Emerging Trends |
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