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Wednesday, March 01, 2006

Getting Immersed In A Topic Of Interest

Charlie from Union Square Ventures has an interesting post on steps to kindling and developing professional interest – in an age with multitude of detractions, marked by continuous partial attention, he says these could be seen as steps to throw gas on the fire in their bellies – this is indeed a nice post to read:

Some of the steps that Charlie identifies :

1.Follow the money - Creative people are paid to produce by publishers who pay distributors to send the content to consumers, who either pay directly for it or are subsidized by advertisers.
2. Stakeholders - Who's involved? creatives, consumers, publishers, advertisers, distributors (channels, stations), big media, new media, investors, analysts, researchers, academics, the government.
3. Mainstream media - Read the newspaper. Watch the news. Read books on this topic. What's your digitial media reading list look like for MSM?
4. User generated content - Read blogs: Paid Content, Rebuilding Media, etc. Message boards, listservs. Make a list of the places you can get insider and alternative info.
5. Participate. Comment. E-mail. Share your thoughts. Record - Keep a blog on the topic
6. Network. Join LinkedIn. Write a bio. Invite people you know and search it. Do some informational interviews and stay in touch with the people willing to share time with you. Keep these people in a PDA, Outlook.
Read the full post – well written Charlie.

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