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Saturday, July 09, 2005

Mobile Content - Set To Explode

(Via Silicon.Com) Mobile content downloading is hot.Mobile content downloading to treble. Over the course of the coming 12 months, the market for mobile content, excluding pornography, is set to treble, a report from LogicaCMG has found,as an increasing number of global consumers lose their mobile download virginity.Around one-fifth of mobile users worldwide have downloaded content via their phone to date - and that figure is expected to rise to 60 per cent in the next 12 months.Europeans are currently mobile content's big spenders, splurging an average of €8.41 on mobile content per month, compared to the worldwide average of €6.32. However, consumers are split as to whether more pocket money will be siphoned off the operators' way - 40 per cent of those surveyed by LogicaCMG said they expected the average month's spend to rise in the next 12 months.Ringtones, games and music are the favourite content types, with news and sports also gaining ground. Despite predictions of consumers happily blowing their micro-payments on content, the spread of broadband still looms large on the mind of the market. Opinions are divided as to whether it's going to be a help or a hindrance to the mobile world.

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Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld
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