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Saturday, May 07, 2005
The Economist initiates coverage of the Long Tail phenomenon.The latest example, generating buzz among entrepreneurs, technologists and bloggers,is the idea of the long tail. The term is not new, having long been used in statistics to refer to a feature of power-law distributions, such as the frequency with which different words are used in English: there are a few common words that are used a great deal, and a long tail of increasingly obscure words that are used less often.We covered the long tail phenomenon sometime back where we noted that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses.
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