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Friday, May 13, 2005
Chris Anderson writes about the long tail effect on bollywood.Bollywood makes at least 800 films every year. In American alone, there are 1.7m people who are first or second generation Indians, most of whom can speak Hindi (the main language of Bollywood films).Every year only a handful of those films get distribution in the few US theaters that even consider showing Indian movies. Although there's a huge potential audience here,it's too spread out to fill theaters anywhere but in a few urban Indian communities. This is the tyranny of geography at work: bricks-and-mortar distribution requires customers to be geographically concentrated, which is usually not the case for niche goods. The alternative is corner DVD rental shops, but the ones that specialize in Indian films are also found mostly in urban Indian neighborhoods, which still leaves much if not most of the potential market underserved.
Category : Long Tail, Bollywood. |
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