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Monday, October 25, 2004Financial Times reports that Mr Schmidt has ruled out embarking on a new instalment of the “browser wars” with Microsoft and that Google would not seek to turn its website into a broader internet portal, a move that would take it into more direct competition with Microsoft and Yahoo. Both ideas have been pushed as ways for Google to capitalise on its powerful online brand awareness while strengthening its defences against the new wave of competitors. Speculation about Google's strategy has intensified as Microsoft has moved closer to launching its own search engine and Yahoo has laid out a plan to integrate search into many of the features on its internet portal.With the search engine business still at a very early stage of development, Mr Schmidt said there was no need to shape Google's strategy around fending off new competitors.“It's very possible that Google and Microsoft and Yahoo and others can all do well,” he said. “At this stage, the focus has to be on your customers and your own strategy.” One widely rumoured defence against Microsoft has been a Google web browser potentially countering the software giant's ability to embed its own search engine into its operating system. This puts the speculation that Google could be buiding a browser to rest.
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