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Thursday, September 23, 2004

Blogging - a new age business imperative via Fortune

David Kirkpatrick writes,"It's Hard to Manage if You Don't Blog". Business embraces the new medium as executives read—and write—blogs. Blogs,which are a way to post text to a website—have found their way into business.Jonathan Schwartz, president and COO of Sun Microsystems, has recently criticized statements by Intel executives, mused that IBM might buy Novell, and complained about a CNET.com article—all by writing a blog on a Sun website.Schwartz encourages all Sun's 32,000 employees to blog, though only about 100 are doing it so far. But they include at least three senior managers other than Schwartz as well as development engineers and marketers. Over at Microsoft, some 1,000 employees blog.Robert Scoble, Microsoft's most prominent blogger, says that he often links to bloggers who are not friendly to Microsoft. They know that microsoft emplyees are listening, and that alone improves relationships. Other tech companies with company blogs include Yahoo, Google, Intuit, and Monster.com. Even Maytag has a blog.Some companies want to bring some guidelines for bloggers -overall blogging in corporate field, as in every other field is growing by the day.
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