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Saturday, July 31, 2004

Lighting the GE Way via FC

GE is working as hard as it can to kill off its lightbulb business -- before someone else does.A cross-disciplinary team of scientists at the GE research center in New York wants to develop a new kind of electric lamp using an emerging technology called organic light-emitting diodes (OLEDs), most easily thought of as light-up plastic.What's most striking about GE's renewed interest in innovation is not so much the technologies themselves, but how the company gets them from lab to market. "As a scientist, you have to figure out what makes this place tick. And it's not just technology," Duggal, a scientist at GE, says of GE's research center. "If you can't sell a project, then you're going to have a hard time here." So OLEDs may not be GE's most cutting-edge research project -- that might be its nanotechnology or molecular-medicine efforts. But it is a technology that may one day save GE's flagging lighting business by, ironically, driving a stake through the lightbulb as we know it. So OLEDs provide an intriguing window onto how the company integrates long-range research into today's strategic planning and how new ideas get through the system without getting thwarted, blocked, or worse. Amazing spirit behind this research idea, funding and execution - the GE touch is obvious.
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Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld
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