Cloud, Digital, SaaS, Enterprise 2.0, Enterprise Software, CIO, Social Media, Mobility, Trends, Markets, Thoughts, Technologies, Outsourcing


Contact Me:

Linkedin Facebook Twitter Google Profile


wwwThis Blog
Google Book Search



  • Creative Commons License
  • This page is powered by Blogger. Isn't yours?
Enter your email address below to subscribe to this Blog !

powered by Bloglet


Saturday, July 24, 2004

The Art of Strategic Innovation -Costas Markides via Asideconsulting

Costas Markides,Professor of Strategic and International Management, London Business School defines strategic innovation as :The discovery of a new way of playing the game in your business, which is fundamentally different from the way most other competitors are playing the game. Strategy is finding answers to 3 interrelated questions:
i. who will I target as my customer
ii. what shall I offer to these customers
iii. how can I do this in an efficient way
Strategic innovation is the discovery of a new "who-what-how" position in the business - a position that all other competitors have missed. By discovery of this new position, we discover an untapped source of value in our industry.
In this brilliant interview Costas Markides explains strategic innovation in detail, how this differs from Michael Porter's approach and finally identifies obstacles to strategic innovation as under:
The greatest obstacles in my mind are our own mental models, the unquestioned assumptions, the stereotypes and beliefs that we individually and as organizations, have. They don't have to be explicit, they don't have to be written down but they are there nevertheless. They are like our genes, they control our behavior and we don't even know that they do so. Every organization has a lot of sacred cows which they are unwilling to bring to the surface and question. And these sacred cows condition what an organization does, what the people in the organization do. The first thing we need to do is to question these sacred cows. These sacred cows have to be brought out, questioned and sacrificed before anybody can come up with any new ideas
. Very refreshing and insightful interview.
ThinkExist.com Quotes
Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld
"All views expressed are my personal views are not related in any way to my employer"