with broadband penetration reaching record highs in many nations across the world, bambi francisco notes,Internet media companies will need more than just content and traditional distribution to attract the audience of the next generation. They need the tools and platforms to arm their audiences - ultimately the viewers/readers in charge of finding and promoting the talent from within their own ranks - so they can distribute the content through their social networks, blogs and connected links on the Web. New media companies, like Fox Interactive, may need a bunch of tools, like instant messaging and voIP to get the people chatting amongst themselves and to get the buzz going about a particular piece of music or home-grown documentary that's worth getting excited about. The new media networks will need blogs-and-podcasting-hosting services.The new media networks might even need online publication aggregators, photo, video and media organizers, a search engine, a music subscription service, etc. "
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