|Cloud, Digital, SaaS, Enterprise 2.0, Enterprise Software, CIO, Social Media, Mobility, Trends, Markets, Thoughts, Technologies, Outsourcing|
Linkedin Facebook Twitter Google Profile
Thursday, April 14, 2005
(Via Bill Ives) James Surowiecki writes a brilliant article in New Yorker on new forms of innovation.In 1979, Masaru Ibuka, the co-founder of Sony, asked his engineers to make a portable stereo cassette player that he could take on a plane.In a matter of months, Sony launched the Walkman, one of the most successful products in history, and the story came to epitomize what made the company great: innovation instead of imitation, a dedication to big ideas, and a willingness to pursue its obsessions no matter what others thought.Sony hasn’t produced anything like the Walkman for a long time. Today, Sony is known for floundering into new markets, not for creating them. Companies often become victims of their own mythologies. Sony’s track record of game-changing inventions—the transistor radio, the Walkman, the Trinitron—led it to believe that success lay in self-sufficiency and absolute control. The company became an exemplar of what’s sometimes called the "Not Invented Here" syndrome: if it wasn’t invented at Sony, the company wanted nothing to do with it. "NIH" is an old problem at Sony. The Betamax video tape,flat-screen TVs and DVD recorders,Sony’s online music,digital music players not playing MP3 are all exemplifications of Sony’s desire to control everything - but reality kept it from controlling anything.
Category : Innovation, Emerging Technologies |
|Sadagopan's Weblog on Emerging Technologies, Trends,Thoughts, Ideas & Cyberworld