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Monday, October 04, 2004

NetCreators How to build lasting value through Social Webs of Innovation

Bill Ives points out to Peter Gloor's revised version of his book on collaboration and innovation, now titled, "Net Creators: How to Build Lasting Value Through Social Webs of Innovation". It is available through this link. The theme of the book is - At the dawn of a new way of working together! The Internet enables a radically different mode of cooperation. Knowledge workers on the Web collaborate in internal transparency and information sharing instead of hoarding information. They communicate in direct contact networks instead of through hierarchies. And they innovate and work towards common goals in self-organization instead of being tasked to do so by command and control.Collaborative Innovation Networks (COINs) are self-organizing groups of highly motivated individuals working together towards a common goal not because of orders from their superiors, but because members of a COIN share the same goal and are convinced of their common cause. People in COINs usually assemble around a new idea outside of organizational boundaries and across conventional hierarchies.

This book will facilitate to become a more efficient communicator, a more productive collaborator, and a more creative innovator. By sharing information for free and communicating in networks you will convert the organization into a Collaborative Innovation Network. The book answers four questions, each addressed in a subsequent part:

(1) Why are Collaborative Innovation Networks better than conventional organizations?
(2) What is the right organizational culture for Collaborative Innovation Networks?
(3) Who are the people that participate in Collaborative Innovation Networks?
(4) How can my organization become a Collaborative Innovation Network?

Peter characterizes the ideal patterns in three stages of innovation – the initial innovation group (COIN), the resultant learning network (CLN), and the broader community of interest (CIN). Then he offers insights on how these interactions can be improved to better achieve the communities’ intended objectives, whether they are a successful merger, an innovative new product, or a productive sales campaign.The goals of a COIN are frequently disruptive to the organization, and might lead to painful transformation process. But COINs will happen whether management supports them or not. An organization is therefore much better off backing its fledgling COINs – it will be paid back in dividends many times.

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