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Wednesday, September 01, 2004

Radio's Death is Greatly Exaggerated via Fred

Fred says,"Digital broadcasting will make the radio industry a supplier of music and music programming to the iPod. I suspect that every digital music player in five years or less will have a HD Radio chip in it".Musical choice is a problem in the radio industry, but HD radio will allow each FM station to broadcast as many as six or seven audio streams on a single channel if the market will support that much programming. That's potentially more channels in any given market than satellite offers on its entire system today. It is very likely that more bandwidth and better technology will put broadcast radio on level playing field with other media mediums.Diversity in content, quicker absorption of technology, innovation in promotion and programming are the key for Radio's future and that included HD radio. Om Malik Radio is not dead however continues to be sceptical of Radio's future, despite all these possibilities and potential technical advances,quoting lack of interest of young people to Radio.
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