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Monday, July 05, 2004

John Bon Jovi as entrepreneur via Inc

Rock legends are usually known for hemorrhaging money on cocaine or being glad-handed into harebrained oil pipeline investments. Most of them are poster boys (and girls) for Suze Orman. Not Jon Bon Jovi, whose latest entrepreneurial adventure embodies an intuitive business savvy that has marked his entertainment career since his first album debuted in 1984. In the interview,what emerged was a different dimension -- a thoughtful, self-aware global celebrity with a savvy sense of marketing and genuine leadership skill. Creative people often fail dismally in business. They believe they are their own sole wellspring of ideas. They don't listen. They feel no obligation to cultivate people, so convinced are they that their magical endowments should inspire worship. Bon Jovi thrives in both worlds.
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